Blonde curly hair, exquisite makeup, perfect body ...... Since 1959 by the United States Mattel company launched, Barbie quickly fire around the world. As the heat continues to rise, the small Barbie doll has long ceased to be a simple doll for children's entertainment, but a symbol of commercial wealth.
Related data show that Mattel has sold more than 1 billion Barbie dolls, Barbie has become the company's largest and most profitable product line.
Barbie Related Products Sales on Amazon US in 2021
Since the late 1980s, Barbie derivatives are no longer limited to related accessories, clothes, Barbie's friends and relatives, etc., Netflix, movies, games, co-branding, theme parks come and go, and a huge Barbie IP business empire is beginning to be constructed.
The recent release of the live-action movie "Barbie" has sent the "Barbie trend" into a frenzy. According to Mattel's official information, more than 100 brands are participating in the co-branding before the movie comes out on July 21st. From fast fashion to food and beverages to department stores, anything you can think of that has Barbie's pink label on it can be transformed into a hot item.
Crocs x Barbie
While Barbie doesn't look like she'd ever wear cavernous shoes, if she's going to wear Crocs, it's going to be in pink. This Crocs and Barbie co-branding includes five pairs of cavernous shoes and a number of shoe flowers with Barbie elements, in both adult and children's styles.
If Barbie x crocs x croc lights pink shoes headlights, Barbie fashion is another redefinition, girls love pink, if coupled with the luminous croc lights, walking on the road is certainly the brightest scenery line.