How did crocs conquer the world?
The official website of crocs (Crocs), commonly known as holey shoes, said that more than 300 million pairs were sold in 2002, setting off a wave of popularity that swept the world. Later there were reports that children wearing hole shoes to ride the escalator may be stuck, some people predicted that the trend of hole shoes will soon recede, and perhaps immediately will be piled up to sell out.
But more than a decade later, it seems that holey shoes are still alive and well. I originally also think that this kind of shoes fat a little exaggerated, looks childish, but now also has been wearing. First of all, it's easy to wear because it's a footstool. Secondly, it can be worn as rainboots, and the dots on the soles probably have a massaging effect.
A Slate article tells the story of Crocs' conquest of the world: Crocs originated in Colorado, U.S.A. The earliest customers were perhaps people who liked boating or gardening, and were attracted to the shoes perhaps because of the non-slip soles, the breathable holes, or the light-as-a-hair weight (each pair weighs just 6 ounces, about 180 grams). What many customers like is the material it's made of - Croslite, not plastic or rubber, but made of resin, plant-based. This material is soft and antibacterial. Now, in addition to shoes, it also began to sell bags.
On this brand's English official website, the product categories are, in order, women's, men's, children's, accessories, and work shoes, which are further divided into nurse's shoes, chef's shoes, non-slip shoes, standing shoes, and restaurant shoes, "All kinds of occupations require you to stand, whether you need medical shoes in the office or hospital, restaurant shoes in the kitchen or behind the bar, 30,000 feet in the air, or flight attendant shoes, this brand wants you to be comfortable, and we've designed the most comfortable shoes for standing. The secret is Croslite technology, which is super soft, odorless, and cleans up with soap and water, so you don't have to worry about getting them dirty on the job."
The cavernous shoes have sold 600 million pairs worldwide. With annual sales of over $1 billion, it is one of the 10 largest non-athletic footwear brands in the world. "Unfettered by fashion and tradition, brave to try and fail, affordable and comfortable." In these shoes, you should be trekking, playing in the water, watering flowers, or working in hospitals and restaurants. And I mostly wear them when I'm out and about picking up deliveries. There's a common question about cavernous shoes, can I wear socks while wearing them? George Bush Jr. was laughed at for wearing socks in his holey shoes because supposedly you wear them to play in the water, and if you wear socks, they're bound to get wet. And it's so soft, you don't need to wear socks to keep your feet from rubbing. It's just that this kind of shoe doesn't have a wrap at the back, and when the weather is cool, it gets a little cold without socks.
The Shanghainese say, "Gimmicky gimmick, gimmicky in the head; crappy crappy, crappy in the feet." Gerhard Elfers, host of the Deutsche Welle economy program, has a general opinion, saying in episode 13 of Dress Code, "The easy way to ruin absolutely any outfit is sloppy shoes. It's vacation time, so why not treat yourself to a great pair of shoes? There are scientific studies that prove you can accurately judge a person's personality just by looking at the shoes they wear. Oxfords are a classic among classics. If you're too lazy to tie your laces, it's elegant to wear Munks." The cobbler he interviewed said that high-quality shoes are first and foremost balanced and don't wobble around.
Here's how the holey shoes came about: almost twenty years ago, Lyndon Duke Hansen's wife left him with their children, he lost his house, his mother died, and the September 11th terrorist attacks cost him his job. Two of his friends thought they could cheer him up by taking him on a boat ride. During the ride, they saw a non-slip, thick-soled shoe made by a Canadian company, and they got a license to add a tab to the shoe, which became Crocs in 2002 because the top of the shoe looks like a crocodile's nose when viewed from the side. By 2012, revenues reached $1.1 billion.
The cavernous shoe is successful because it has several advantages. First of all it is very kid friendly, with bright colors, lightweight materials that squeak when you walk, and strange holes in the front that can be fitted with ornaments. Shoes can be installed on the holes of the jewelry called "Variety Wisdom Star", flowers, food, animated characters, fruits, emoticons and other shapes, the size of a coin, 25 yuan a, should be a little painful to lose. Parents love to buy for their children, because it is washable, waterproof, odorless.
Shoes have always been particularly susceptible to fashion trends, says fashion authority Colin McDowell in his book Shoes: Fashion and Madness. Shoe fashion tends to swing violently between the poles of practicality and aesthetics, largely because shoes are more about practicality than clothes, and fashionable clothes are not as uncomfortable as fashionable shoes. Everyone needs to wear shoes, and they become particularly susceptible to the phenomenon of the tipping point: when enough people are wearing really ugly but comfortable shoes, others are eager to keep up with the trend and free themselves from the constraints of laces and buckles. The cavernous shoe represented a rebellion, a pioneer in the comfort movement. The ballet flat and the Geox, favored by businessmen, are examples of these comfort-heavy shoes.
There are many people who don't like holes, too. 2010, TIME magazine chose the 50 worst inventions, and in addition to plastic shopping bags, leaded gasoline, and the pesticide DDT, which are obviously harmful, Crocs also made the list, with the comment that "no matter how popular it is, it's still ugly". 2002 was introduced to the U.S., and most of them are rubber-soled, but there are also high heels and loafers. It was introduced to the U.S. in 2002. The company that makes it says it will also make ballet flats. The company's president says it would appeal to more people if it were made a little more fashionable. That means you'll do your laundry in it."
Marc Borge, editor-in-chief of the French fashion and culture magazine, answers a lot of questions about dress, such as whether it makes sense to wear flip-flops in the city, in "It's Too Chic: Why You Can't Wear It Like This". He says that flip-flops have become a real fashion item. We can see flip-flops with flowers attached, high-heeled flip-flops, flip-flops embellished with feathers, and even flip-flops with jewels, just like those thongs with jewels on them (come to think of it, aren't flip-flops just thongs on your feet?). Even though the flip-flop is popular worldwide (Havana sells 162 million pairs a year), it's still a shoe that doesn't make it to the big time. Wearing flip-flops means exposing a less aesthetically pleasing part of the body, and it also puts the wearer of the shoe in danger; in the city, there's a good chance of breaking a toenail at the end of a long day's work in flip-flops, or running the shoe off while chasing a bus.
crocs with croc lights, so that more young people like crocs.
😀Not only a practical light but also a cool decoration for your Clogs!
🎁An Unique Gift for Family & Friends!
- 🖤 Walk safely in the dark -Useful for dog walking at Night especially in winter when it gets dark so early. These croc headlights are easy to take on and off and are secure while walking.
- 🤍 Ultra Bright and Long Lasting -These nifty croc flashlight attachment shine brightly for outdoor walks for some extra lighting.It has a long-lasting glow over 72 hours.
- 💙3 Strobe Features -Three different settings include solid, fast flashing, and slow flashing. These croc lights for shoes make walking the dog at night so much easier.
- ❤️Simple to Install and Use -They have clips that fit into the croc hole perfectly. These croc accessories change strobe by pressing the clear bulb ( it's a button). You no longer have to hold your cell phone to use the flashlight.
- 💚IPX5 Waterproof -With these shoe lights, you don't need to worry about extreme weather. The IPX5 waterproof level can easily deal with rainstorm weather and the dew of wild camping.
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